If you’ve never invested before, or even if you have, you may find the process complex and overwhelming. That’s okay. In truth, investments can be confusing. Two of the biggest barriers to investing are:

  1. Not knowing where to start, and
  2. Not understanding the terminology.

And while you don’t have to understand everything about investing in order to start growing your money, there are some basic investing terms you should know in order to make make investing easier. 

No matter how much or how little you plan to invest – or what you invest in – you want to ensure that you’re doing so in alignment with your goals. For this reason, it’s important to clearly understand asset allocation and diversification. You’ll also want to make sure you invest in the right type of account for your goals and exactly what it means for contributions or earnings to be tax-deferred.

Investing terminology 101

Being able to decipher investment jargon will make you more comfortable navigating the investment process. This is important for anyone concerned with their long-term finances because investing is the key to building wealth and the best way to take charge of your future finances.

Here are some of the more common investing terms you should know, in no particular order.

1. Stock

The terms “stock” and “share” are often used interchangeably and represent a slice of ownership in particular a company. Companies sell stock – or pieces of their company – in order to raise money. If you own a share of Amazon stock, then you actually own a piece of Amazon and are entitled to share in its profits. “Stock” is commonly used to refer to a company itself, whereas “share” commonly refers to an amount of stock (i.e. 300 shares of Amazon stock).

2. Bond

You can think of bonds as the opposite of stocks. Whereas a stock represents ownership (i.e. you’re buying a piece of a company), a bond represents a loan. When you buy a bond you’re lending money to a company, city, municipality or other entity. In return, they pay you back the loan amount plus interest. Because they’re loans, bonds have a “maturity” date. This is the date the debt is due and the full value of the loan is paid back.

*Government bonds are usually called treasuries and can be tax exempt.

3. Mutual fund

Mutual funds pool together the money of many investors in order to buy a collection of stocks, bonds or other equities. Instead of buying a single stock or bond, you are buying a “basket” of investments that may be comprised of hundreds of individual securities. It’s a very easy way to gain access to many companies that you might otherwise not be able to afford if you bought them each individually.

Mutual funds are professionally managed and are great for reducing your investment risk since you’re not reliant on the performance of a single company. If a few stocks within the fund perform poorly, other stocks that perform well will help balance out losses.

4. Index fund

There are many different types of mutual funds. Vanguard alone offers 129 to choose from and there are thousands upon thousands across the entire stock market. You may have heard the term low-cost index fund – if so, it’s for good reason. Index funds are excellent, well-diversified investment options, especially for new investors. Index funds are mutual funds but with two main differences.

  • They are passively managed. Most mutual funds have a manager (or management team) who actively manages the fund and its investment decisions. Index funds are passively managed instead. They are automated to track an index and require very little oversight. This means they cost less to invest in – hence the term low-cost.
  • They track an index. There are several indexes, but two you’ll recognize by name are the S&P 500 and the Dow Jones Industrial Average. The S&P 500 measures the performance of 500 of the largest and best known US companies – you can think of it as a hypothetical fund that invests in all of the big names. By comparison, an S&P 500 index fund is a real fund that actually invests in those same 500 companies in order to replicate the index’s performance.

Bottom line: Index funds are smart, hands-off, well-diversified, low-cost investments.

5. Lifecycle (or target date) fund

Lifecycle funds are mutual funds that are based on a retirement target date. For this reason, lifecycle funds are also called “target date” funds. These funds automatically adjust from more aggressive to less aggressive as the target date nears. If you anticipate retiring in 2053, you might look for a 2050 or 2055 target fund.

A lifecycle fund with a target date of 2050 will be more heavily invested in stocks now, but will adjust to have a greater proportion of bonds and other, safer investments as 2050 nears. These are great for hands off investors who want a simple way to ensure they maintain the appropriate mix of assets and asset allocation as they age.

6. ETF

ETF stands for exchange traded fund. ETFs and index and mutual funds are all very similar – each are a basket of securities – but there are a few primary differences.

  1. ETFs are traded like stocks, whereas mutual and index funds are only settled once per day (after the market closes). This allows for some additional flexibility if you’re trying to buy or sell at a particular price point.
  2. ETFs don’t have minimum investment requirements; mutual funds often do.
  3. ETFs are more tax friendly because they tend to have fewer capital gains.
  4. Unlike mutual funds, ETFs often have trade commissions. If you buy or sell frequently, this may make them more expensive in the long run.

7. Portfolio

An investment portfolio is a person’s entire collection of investments. Your portfolio would include your 401K, IRA, any mutual funds, stocks or bonds held within a brokerage account, and any other investments you own – e.g. stock options or REITS.

8. Diversification

Diversification is a way to reduce risk. We all know the saying, don’t put all your eggs in one basket. If you invest primarily in one company then you become entirely dependent on that one company to perform well. If they perform poorly, then it’s possible for you to lose money – perhaps your entire investment. It’s critical to recognize that no investment is a sure thing and no company is immune to risk. Not even the ones we might think of as “too big to fail”.

Avoid investing primarily in one sector as well. If all of your money is tied up in technology stocks, for example, this poses its own risk.

Instead, you want to diversify your portfolio. Rather than buying 100 shares of Amazon stock and calling it a day, you want to invest in many stocks and bonds, across a variety of industries that are not highly correlated to one another.

9. Asset allocation

Asset allocation refers to the proportion of each type of asset category you invest in. For example, your asset allocation might be 60% stocks, 30% bonds, and 10% cash. Your asset allocation is important because it reflects how much risk you’re willing to take in the market. People are often willing to accept more risk in exchange for potentially higher returns. Since stocks are more volatile than bonds, a person whose asset allocation is 90% stocks and 10% bonds is willing to accept a lot more risk than someone whose portfolio is 60% bonds and 40% stocks.

It’s important to point out that a person who is in their 20s or 30s can afford to take more risks with their investments because they’ll have time to recover from market downturns. This is the concept of “risk capacity”. As you move closer to retirement age, however, many people choose to adjust their asset allocation to lower their risk and better protect their investments.

10. Risk tolerance

Investing is inherently risky. Although the stock market has provided positive returns over its life, past performance is not indicative of future returns. In other words, there are no guarantees. Because of this, it’s essential that you understand your own personal risk tolerance.

Taking the example from above, if you are invested in 90% stocks and 10% bonds but are a conservative investor with a low risk tolerance, you will experience significant market fluctuations with equally significant trepidation. Investors who aren’t comfortable with their investment portfolio and allocations have a tendency toward panic selling, which will often result in losses.

By knowing your risk tolerance, you can adjust your asset allocation to levels that are most appropriate for you. This allows you to sleep well at night no matter how the stock market is performing.

11. Expense ratio

An “expense ratio” refers to the cost (or expense) of owning an investment fund. This can include annual maintenance fees, annual administration fees, and even advertising fees. The lower the expense ratio, the lower your fees. This is very important because fees cut into your investment returns.

Let’s compare three mutual funds. VTSAX, a low-cost index fund; TLRIX, a lifecycle retirement fund; and MAPPX, a large growth fund. Their expense ratios are 0.04%, 0.37%, and 1.2% respectively.

For demonstrative purposes only, let’s assume that we invest the same $10,000 in all 3 funds and we earn the same 7% return over 10 years for all three of them as well. Thanks to this handy tool from FINRA, we can see that after 10 years, this is what we would have in each account after expenses:

  • VTSAX: $19,592.99 (total cost: $57.05)
  • TLRIX: $18,957.03 (total cost: $518.16)
  • MAPPX: $16,531.25 (total cost: $2,046.33)

The difference between each expense ratio may not seem significant until you look at the long-term cost. In this example, the difference between 0.04% and 1.2% is actually equal to $1989.28.

12. Tax-deferred

A tax-deferred account is one that is approved by the IRS for special tax treatment. This commonly includes retirement accounts such as a 401K or IRA, as well as college savings plans such as 529 and Coverdell accounts. The basic idea is that investments can grow tax-free which provides additional earnings potential.

Along with tax benefits, these accounts also require you follow certain strict contribution and withdrawal rules. Depending on the account, taxes are typically paid upon withdrawal.

13. Dollar-cost averaging

Dollar-cost averaging is a simple investment technique that takes the guessing out of when to invest. In practice, it just means investing a regular amount at regular intervals, regardless of an investment’s cost. If you’re investing in a 401K then you’re almost certainly already using this strategy. You can have automatic transfers and an automatic deferral set up to invest a set amount into retirement and/or non-retirement accounts every month, without regard to what the market is doing.

There are two key benefits to this. One, it’s automatic. This simplifies things and ensures you don’t skip or forget to make an investment. Two, it effectively takes the emotion out of investing and helps you avoid mistiming the market – frequently a losing strategy in the long run. 

14. Dividend

Dividends are a company’s earnings that get distributed among shareholders. The dividend amount gets determined by the company’s board of directors and can be paid out monthly, quarterly, semi-annually or annually. Companies can either provide dividends in cash or in additional stock. For example, if you own 500 shares of a company’s stock and receive a 5% stock dividend, you will then own 525 shares. Alternatively, if you own the same 500 shares but receive a 20 cent payout per share, you’ll receive $100 in cash.

15. Broker

A broker is either a company or individual person who buys and sells investments on behalf of an investor. They are an intermediary who performs transactions for a client and charge a fee – either a flat fee or percentage – for their services.

Want to learn more about the different types of investment accounts?

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